Treating players with respect is one of the cornerstones upon which CD PROJEKT RED was founded. When creating our titles, we always give it our all in a bid to provide gamers with top-quality entertainment and best value for money they can get.
We are gamers ourselves – thus, we want to treat others in the same way we would like to be treated. We believe each gamer should feel that they are an important and integral part of the community built around the games we create – which is why we put big emphasis on engaging in open communication with our communities around the world. We analyze received feedback and take it into account when working on patches and updates for our projects.
In 2022 we communicated with gamers from around the world in thirteen languages (English, Polish, Russian, German, French, Italian, Spanish, Japanese, Brazilian Portuguese, Arabic, Korean, simplified Chinese and traditional Chinese). In every region there is a dedicated CD PROJEKT RED representative or representatives who tend to our relations with gamers in a given area and conduct local communication activities.
In terms of social media, the studio has a presence on all main platforms, both global – such as Facebook, Instagram, Twitter, Discord, YouTube and Tumblr – as well as local, such as the Chinese Bilibili, Weibo and WeChat platforms. In February 2022 we launched the studio’s channel on TikTok, where we already have 167 thousand followers and nearly 1.7 million likes for the content posted thus far.
In 2022 our communication focused on the next-gen console releases of Cyberpunk 2077 and The Witcher 3: Wild Hunt, as well as on the NETFLIX premiere of the Cyberpunk: Edgerunners anime series.
In 2022 we organized, among others:
- 4 four live streams dedicated to game updates where we discussed upcoming changes and replied to questions from gamers;
- a series of streams celebrating CD PROJEKT RED’s 20th anniversary;
- a community meetup at our Warsaw HQ where over 100 fans from around the world had the opportunity to participate in the studio’s 20th anniversary celebrations;
- several contests for gamers, including Growl FM – a dedicated music competition targeting talented fans of Cyberpunk 2077. The goal was to create a playlist for a radio station which will feature in the Phantom Liberty expansion. Participants submitted over 7 800 musical pieces, 14 of which have been selected to appear in the expansion.
The culmination of CD PROJEKT RED’s 20th anniversary celebration coincided with a major Italian event for fans of comic books and videogames – Lucca Comics & Games 2022. To mark the occasion, the studio prepared a range of attractions, chief of them being a dedicated zone at Villa Bottini modeled after the city of Toussaint which appears in the Blood and Wine expansion. Participants also had the opportunity to view a gallery detailing two decades of CD PROJEKT RED’s history, participate in discussion panels with creators of Cyberpunk 2077, The Witcher and Cyberpunk: Edgerunners, and attend a music concert which reprised the soundtrack from The Witcher 3: Wild Hunt, featuring the Percival band and Marcin Przybyłowicz.
A technical support team is also active at CD PROJEKT, serving as the primary point of contact for gamers who require assistance with our games and services. The technical support team is tasked, among others, with the following:
- collecting and analyzing feedback from gamers using feedback forms available on our tech support website,
- advising development teams on which areas require improvements, and assisting in work on these improvements,
- maintaining our support profile on Twitter https://twitter.com/cdpred_support along with our online knowledge base https://support. cdprojektred.com/ and answering frequently asked questions;
- preparing informational content for gamers – for example, by collecting information on upcoming changes and collating patch notes for each update).