Newzoo1 – a renowned global provider of games and e-sports analytics – estimates the value of the global videogame market at 197 billion USD at the end of 2025, which corresponds to a 7.5% increase compared to the 2024 year-end value. In the past year the highest growth was reported in the PC gaming segment – 10.4% y/y, reaching 43 billion USD at the end of 2025, while the console segment rose by 4.2% y/y, to 45 billion USD. In 2025, the mobile segment also saw growth, rising by 7.7% y/y, to 108 billion USD.
Global videogame market in 2025 by device type (%)
Source: Newzoo
Estimates published by ESA (Entertainment Software Association)2 concerning the US market, which is the most important region from the point of view of the Group’s activities, confirm domination of smartphones in this area (with 72% of respondents listing smartphones among their most frequently used gaming devices), followed by PCs (54%) and gaming consoles (42%).
Long-term projections remain bullish. Newzoo estimate that by 2028 the volume of the global videogame market will reach 227 billion USD3, which implies a cumulative annual growth rate (CAGR) of 4.9% for the 2025-2028 period. According to PWC’s “Global Entertainment & Media Outlook 2025–2029”4 report, the videogame and e-sports market is expected to grow by 7.6% annually during 2025-2029 period.
1 Year in review: 2025 to date, Newzoo, 18 December 2025, accessed on 10 February 2026,
https://newzoo.com/resources/blog/global-games-market-update-q1-2025
2 2025 Essential Facts About the Video Game Industry, Entertainment Software Association, accessed on 10 February 2026,
https://www.theesa.com/wp-content/uploads/2025/06/2025-Essential-Facts-Booklet-05-30-25-RGB.pdf
3 Year in review: 2025 to date, Newzoo, 18 December 2025, accessed on 10 February 2026,
https://newzoo.com/resources/blog/global-games-market-update-q1-2025
4 Perspectives from the Global Entertainment & Media Outlook 2025–2029, PwC, 24 July 2025, accessed on 10 February 2026,
https://www.pwc.com/gx/en/issues/business-model-reinvention/outlook/insights-and-perspectives.html